Deals and Projects

Rymarz Zdort Maruta advises Spire Capital Partners on sale of Thulium to SALESmanago

24 July 2025

We are pleased to announce that we advised Spire Capital Partners, a private equity fund investing in software, e-commerce and tech-enabled service companies, on its exit from and the sale of its stake in Thulium sp. z o.o., a provider of multi-channel customer support software in the subscription model (CCaaS) for small and medium-sized companies, to SALESmanago.

Founded in 2006, Thulium sp. z o.o. helps service and support departments to manage customer communication effectively. The Thulium system organises multi-channel service processes (phone calls, emails, chats, Whatsapp, Facebook Messenger, etc.), improves customer satisfaction and builds customer loyalty. Spire Capital Partners had owned a controlling stake in Thulium since 2022, when it acquired a 70% stake in the company.

“We sincerely thank Spire Capital Partners for their trust and are delighted that we were the firm entrusted with handling their first exit, which proved to be very successful. We would like to congratulate all of the involved parties and advisors,” says Paweł Zdort, managing partner at Rymarz Zdort Maruta.

Spire Capital Partners is a private equity fund specialising in investments in majority stakes (lower mid-cap buyouts) of software, e-commerce and tech-enabled service companies. Its founders are business partners who together have more than 30 years of experience in the private equity market and a proven track record of building value in digital economy entities.

SALESmanago is the leading customer engagement platform in the European market and is owned by two private equity funds, Perwyn and SilverTree Equity.

The transaction team included Paweł Zdort (managing partner), Małgorzata Banaszkiewicz (senior associate) and Magdalena Mentrak (associate).

Team members

Paweł Zdort

Paweł Zdort

Managing Partner

Paweł Zdort

Małgorzata Banaszkiewicz

Senior Associate

Małgorzata Banaszkiewicz

Magdalena Mentrak

Associate

Magdalena Mentrak

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