Rymarz Zdort Maruta advises W.KRUK on the acquisition of a 100% stake in the Lilou group

We are pleased to announce that we are advising W.KRUK, a member of the VRG Capital Group, on the acquisition of a 100% stake in the well-known jewellery brand Lilou. Based on the transaction documentation signed on 8 July 2025, W.KRUK, through its subsidiary WK SPV, will acquire Lilou sp. z o.o., Bellver MYVOG Family Foundation sp.k., Lilou Online Shop sp. z o.o. sp.k., Lilou Retail sp. z o.o. sp.k., and Logistics Retail sp. z o.o. sp.k., or a single entity to be created from the merger of the above.

“The completed transaction is not only a success for our team, but also an expression of the trust placed in us by clients in the retail industry. It is further evidence of the strong and consistently built position of our law firm as a leader in legal advice in the retail sector. We are proud to have played a key role in a project that strengthens our presence in this dynamic market segment” – says Dr Jakub Zagrajek, partner in the corporate department of Rymarz Zdort Maruta.

The closing of the transaction is conditional, among other things, on obtaining the consent of the President of the Office of Competition and Consumer Protection.

The acquisition of the Lilou group is another step in the realisation of the VRG Group’s vision of development, which involves strengthening its brand portfolio through acquisitions of complementary entities.

W.KRUK is the oldest jewellery brand in Poland. The origins of the brand date back to 1840, when its first jewellery factory was established in Poznań. Its offer also includes renowned watch brands.

VRG S.A. is a Polish clothing and jewellery group. It owns, among others, the W.KRUK, Vistula, Bytom, Wólczanka and Deni Cler Milano brands.

The transaction team comprises Dr Jakub Zagrajek (partner), Dr Paweł Mazur (counsel) and Przemysław Nycz (associate). In addition, Iwona Her (partner) and Tomasz Kordala (counsel) are providing advice on antitrust aspects, while Michał Matysiak (senior associate) is advising on intellectual property law aspects.